Episode Details
Back to Episodes
Don’t Forget Sales Cycle Length in Your S&M Metrics
Published 2 years, 9 months ago
Description
In episode #19, I address how sales cycle length impacts the calculation of your sales and marketing efficiency metrics. This question always comes up in my SaaS metrics course and coaching. Get this wrong and your efficiency metrics will be wrong.
- What is sales cycle length?
- The time period of measurement
- What metrics are impacted?
- You’ll see convergence
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page