Podcast Episodes
Back to SearchEP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that …
4 months, 3 weeks ago
How A Bird, A Lost Bag, And A Typo Taught Me To Safeguard My Marketing Career
Writer and freelance marketing expert Sarah Townsend joined the show on episode 43; she shared a set of moments from her career that are equal parts …
5 months ago
When Twitter Turned On Royal Mail
A single missing gesture can set the internet alight. We open up about a day when Royal Mail faced a fast-moving backlash over Paralympics stamps and…
5 months, 1 week ago
I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
When Lisa, co-founder of Common People and strategist at Wavemaker Manchester, accidentally misbooked an out-of-home campaign linked to a BBC event, …
5 months, 2 weeks ago
EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
What happens when you drop £30,000 on an influencer and the sign-ups never show?
In this episode of Embracing Marketing Mistakes, Andy Lambert, co-fou…
5 months, 2 weeks ago
The Craigslist Sandwich Board Stunt That Misfired
When Director of Thinking and Creative PR Specialist Peter Freedman joined us for this episode 39, he unpacked the unusual marketing mistake he made …
5 months, 3 weeks ago
EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Ken Hughes spent 15 years chasing NPS scores, loyalty points and dashboards, only to realise his “loyal customers” were simply trapped by discounts a…
5 months, 3 weeks ago
Inside the Haircare CGI Mishap That Stopped a Campaign
As Creative Marketer Anil Manji joined the show, he reflected on an early-career incident that continues to guide his thinking today. We take you int…
5 months, 4 weeks ago
EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
This week on Embracing Marketing Mistakes, Chris Norton is joined by Chris Attewell, former CEO of Search Laboratory and now board advisor at Realise…
6 months ago
I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mi…
6 months ago