Podcast Episodes
Back to SearchWe Printed 50,000 Catalogues... With the Wrong Phone Number.
Ever had that stomach-sinking moment when you realise you've made a massive, irreversible mistake? Try 50,000 glossy brochures printed with the wrong…
2 months, 2 weeks ago
EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
A single fax almost caused a multimillion pound pricing collapse. Yet the story is only the starting point. This episode goes much deeper into how ma…
2 months, 2 weeks ago
What happens when creativity outpaces strategy?
On this episode of Embracing Marketing Mistakes, I’m joined by Gareth Turner, founder of Big Black Door and former Head of Marketing at Weetabix. Gar…
2 months, 3 weeks ago
EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the wa…
2 months, 3 weeks ago
We almost made political history on Twitter, until they pulled the plug
I’m joined by Stuart Bruce, who is internationally recognised as the PR Futurist. He is a thinker, strategist and hands-on practitioner in modernised…
2 months, 4 weeks ago
EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
Marketers are fighting on too many fronts. Budgets are tight, algorithms change daily and AI is flooding every feed with low grade content. This epis…
2 months, 4 weeks ago
Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong
Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and…
3 months, 1 week ago
Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
A hundred stories in, and the sharpest truths are hiding inside the worst moments. We mark our rather large milestone with a definitive countdown of …
3 months, 1 week ago
When Exposing Bad Hairdressers Costs Eight Hours of Your Life
Let me introduce you to Ann Wright, a journalist, BBC producer and PRCA-approved media trainer with years of experience behind some of the UK’s bigge…
3 months, 2 weeks ago
The Secret Spelling Mistake That Cost Six Figures
In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful mome…
3 months, 3 weeks ago