Podcast Episodes
Back to Search
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The…
3 months, 1 week ago
The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his mo…
3 months, 1 week ago
EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes.
In this episode, we sit down with L…
3 months, 2 weeks ago
The Disappearing Pitch: How a Magician Cost Us the Client
When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally.
The plan? A mag…
3 months, 2 weeks ago
EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
Most creative directors are never told what their job actually is.
That confusion leads to imposter syndrome, burnout and years of silent mistakes at …
3 months, 3 weeks ago
Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake…
3 months, 3 weeks ago
EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about.
Across 18 years at…
3 months, 4 weeks ago
The Expensive Mistake of Starting a Shop You Don’t Believe In
What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louis…
4 months ago
EP 108: Why 95% Of Buying Happens On Autopilot
Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subcon…
4 months ago
The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional re…
4 months, 1 week ago