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From Petrified Wood to Pints Social Proof Gone Wrong
Behavioural science meets marketing mishaps back in episode 46 with Phill Agnew. As a specialist in testing what really works in ads, Phill exposes h…
2 months ago
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
Most companies have bought AI. Hardly any are actually using it properly inside their teams.
In this episode, recorded live at the AI for PR conferenc…
2 months ago
How a Transparency Slip Sparked a PR Firestorm
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social med…
2 months, 1 week ago
EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy.
This epis…
2 months, 1 week ago
The Hangover That Landed Us A Major Client
Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best C…
2 months, 2 weeks ago
EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
He handed AI a full marketing project… and it came back finished in 30 minutes.
What used to take 4 days of analysis, reporting, and presentation buil…
2 months, 2 weeks ago
EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
A finance worker joins a Zoom call with their CFO and colleagues.
Everything looks and sounds real. They transfer $25 million. Every person on that ca…
2 months, 3 weeks ago
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
Cory Koryczan opens up about the career mistake that nearly broke her.
Staying too long in a role that no longer fit. She’d built her identity around …
2 months, 4 weeks ago
EP 113: Why Most CMOs Fail at Brand Strategy
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy u…
3 months ago
I Took A Team To Paris And Discovered The Brief Was In Spam
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the c…
3 months ago