Podcast Episodes

He Asked for Honest Feedback. Then Never Spoke to Me

If you have ever watched a brilliant marketing strategy die in a sign‑off meeting, this episode is for you. We unpack the real reasons ideas fail in …

13 hours ago

EP 126: The Emotion Behind Every B2B Purchase Nobody Markets To - Talia Wolf

Most B2B brands are interchangeable, and Talia Wolf built a career proving it.

In this episode, Talia Wolf, founder of GetUplift and creator of the em…

2 days, 6 hours ago

EP 125: The PR Launch That Cleared The Building

A CIPR fellow with nearly six decades in PR says the industry still protects itself from its own scandals.

In this episode, Robert Minton-Taylor, a CI…

1 week, 2 days ago

EP 124: He Built His Own AI Company Then Shut It Down

A toxic hire nearly cost him his agency. Then he made a similar mistake again, this time trying to build his own AI instead of renting one.

In this ep…

2 weeks, 2 days ago

EP 123: Why I Recommended the Man Who Fired Me - John O'Keeffe

He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owne…

3 weeks, 2 days ago

EP 122: The Sales Funnel Is a Hundred Years Old and Wrong

KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them.

In this episode, Tom Roach explai…

4 weeks, 2 days ago

EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All

Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away.

In this episode, Ben explains h…

1 month ago

EP 120: We Fired 30 People and Nothing Changed

A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all.

In…

1 month, 1 week ago

EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'

Rand Fishkin built Moz into the biggest name in SEO. Then he raised $30 million in venture capital and watched it nearly break him.

In this episode, R…

1 month, 2 weeks ago

EP 118: This One Habit Cost Me 100 Million YouTube Views

A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air.…

1 month, 3 weeks ago