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EP 107: Award-winning ads stopped driving growth says Steve Harrison
Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building on…
4 months, 1 week ago
What Losing a £10K Tape Taught This BBC Journalist
Veteran tech journalist Spencer doesn’t hold back in this refreshingly honest episode filled with media mishaps and marketing missteps. From confiden…
4 months, 2 weeks ago
EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
In this episode of Embracing Marketing Mistakes features Ant Cousins unpacking a moment where trusting AI with empathy nearly caused real harm.
Ant Co…
4 months, 3 weeks ago
The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business
Ever hired someone just because you clicked with them? You are not alone. In this candid episode, our guest admits to recruiting based on personality…
4 months, 3 weeks ago
How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
Marketing mistakes happen to everyone, even the so-called experts. We’ve seen everything from press releases that accidentally went viral for the wro…
5 months ago
EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
One email rewrote “lifetime” loyalty and turned Carnival’s most devoted customers against the brand.
In this episode, neuromarketing pioneer Roger Doo…
5 months ago
How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
What happens when the person paid to pitch stories decides to live them instead? We pull back the curtain on 90s Soho PR, where relationships were bu…
5 months, 1 week ago
EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
Behavioural tactics collapse more often than marketers admit. Phill Agnew joins us again to expose the shortcuts that fail, the ones that hold up und…
5 months, 1 week ago
We Printed 50,000 Catalogues... With the Wrong Phone Number.
Ever had that stomach-sinking moment when you realise you've made a massive, irreversible mistake? Try 50,000 glossy brochures printed with the wrong…
5 months, 2 weeks ago
EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
A single fax almost caused a multimillion pound pricing collapse. Yet the story is only the starting point. This episode goes much deeper into how ma…
5 months, 2 weeks ago