Episode Details

A finance worker joins a Zoom call with their CFO and colleagues.

Everything looks and sounds real. They transfer $25 million. Every person on that call was fake.

AI misinformation has moved from theory to real-world crisis, and brands are already losing control. From deepfake CEOs and fake giveaways to hijacked campaigns and cloned influencer accounts, the speed and scale of risk has changed completely.

In this episode, Will and I break down how AI is reshaping crisis management in 2026 and why most organisations are still underprepared. You’ll hear real examples of deepfake fraud, brand damage, and misinformation spreading faster than teams can respond.

We also walk through a practical framework to help you protect your brand, including how to respond in the first 24 hours, how to monitor AI-driven threats, and how to build a proactive crisis plan that accounts for today’s risks.

If you lead marketing, comms or brand, this is no longer optional. It is operational risk.

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