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What Happens When Your Influencers Refuse to Use Their Own Names

Marshall Manson is the CEO of Fleishman Hillard and a communications strategist with deep experience in both brand marketing and corporate reputation…

6 months, 1 week ago

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EP 90: The Body Shop Line That Haunted Vikki Ross

A single soft line on The Body Shop catalogue haunted copywriter Vikki Ross for six months. Years later, another forgettable line slipped through and…

6 months, 2 weeks ago

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From helping DJ Bob Sinclair to almost getting fired.

Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creativ…

6 months, 2 weeks ago

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EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

What if the key to leading brilliant brand teams was already wired into your brain? 

Claire Koryczan, founder of Imagine Beyond, has helped FTSE 100 b…

6 months, 3 weeks ago

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Three PR Nightmares That Cost Brands Millions

Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent …

6 months, 3 weeks ago

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EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey

 What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of H…

6 months, 4 weeks ago

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EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage

Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will recognise: believing you know it all and avoiding …

7 months ago

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She controlled her narrative by revealing her darkest secrets first

Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. 

We learn how Auntie Anne…

7 months, 1 week ago

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EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy

When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still r…

7 months, 1 week ago

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Breaking the BBC Homepage: Tales from the Trenches

We explore marketing mishaps and professional blunders that offer valuable life lessons with a bit of humour. Our guest today is Gerry White, SEO, Gr…

7 months, 2 weeks ago

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