Podcast Episodes
Back to SearchWhen Twitter Turned On Royal Mail
A single missing gesture can set the internet alight. We open up about a day when Royal Mail faced a fast-moving backlash over Paralympics stamps and…
8 months, 1 week ago
I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
When Lisa, co-founder of Common People and strategist at Wavemaker Manchester, accidentally misbooked an out-of-home campaign linked to a BBC event, …
8 months, 2 weeks ago
EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
What happens when you drop £30,000 on an influencer and the sign-ups never show?
In this episode of Embracing Marketing Mistakes, Andy Lambert, co-fou…
8 months, 2 weeks ago
The Craigslist Sandwich Board Stunt That Misfired
When Director of Thinking and Creative PR Specialist Peter Freedman joined us for this episode 39, he unpacked the unusual marketing mistake he made …
8 months, 3 weeks ago
EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Ken Hughes spent 15 years chasing NPS scores, loyalty points and dashboards, only to realise his “loyal customers” were simply trapped by discounts a…
8 months, 3 weeks ago
Inside the Haircare CGI Mishap That Stopped a Campaign
As Creative Marketer Anil Manji joined the show, he reflected on an early-career incident that continues to guide his thinking today. We take you int…
8 months, 4 weeks ago
EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
This week on Embracing Marketing Mistakes, Chris Norton is joined by Chris Attewell, former CEO of Search Laboratory and now board advisor at Realise…
9 months ago
I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mi…
9 months, 1 week ago
What Happens When Your Influencers Refuse to Use Their Own Names
Marshall Manson is the CEO of Fleishman Hillard and a communications strategist with deep experience in both brand marketing and corporate reputation…
9 months, 1 week ago
EP 90: The Body Shop Line That Haunted Vikki Ross
A single soft line on The Body Shop catalogue haunted copywriter Vikki Ross for six months. Years later, another forgettable line slipped through and…
9 months, 2 weeks ago