Episode Details

Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and navigating high-pressure PR situations, Richard understands how quickly things can go wrong when communication within a company breaks down. Today, he shares a story that highlights just how chaotic things can get, complete with a touch of Australian absurdity.

A hilarious and cautionary tale about a PR disaster at Samsung Australia when two water buffaloes escaped during an unauthorised photoshoot in Sydney. The local PR team only discovered their company's activities when a journalist called asking about the animals that were now charging through Newtown's busy streets.

 • Samsung's global team arranged a photoshoot with water buffaloes in Sydney without informing the Australian office
 • The PR representative learned about the incident from a journalist while watching helicopter footage of the escape on live TV
 • The crew members reportedly fled the scene in a golf buggy
 • Fire brigade eventually cornered the buffaloes in someone's backyard
 • Despite the chaos, no one was hurt in the incident

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