Podcast Episodes

EP 71: The Future of Chocolate Is Hidden in Volcanic Soil

Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil.

Tamsin Daniel, Head of Mark…

1 year, 3 months ago

The Art of Global Content with Shaheen Samavati

Marketing across borders goes far beyond simple translation - it requires genuine cultural understanding and strategic adaptation. In this eye-openin…

1 year, 4 months ago

EP 70: "Getting Fired Was the Best Career Move I Ever Made"

Getting fired can be devastating to your career - or it can be the catalyst for something greater. For Patrick Collister, being unceremoniously dismi…

1 year, 4 months ago

Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch

Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures…

1 year, 4 months ago

EP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special

In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 …

1 year, 4 months ago

EP 68: AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025

Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list.

Social media c…

1 year, 4 months ago

EP 67: "I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business

What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went thr…

1 year, 5 months ago

EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing

YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than comput…

1 year, 5 months ago

EP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer

Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of th…

1 year, 5 months ago

EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss

Yep, Astonish cleaning products really started out in a shed in Leeds…  

In this episode, we go behind the scenes of cleaning brand, Astonish, with ow…

1 year, 5 months ago