Podcast Episodes
Back to SearchEP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of …
1 year, 2 months ago
FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries lik…
1 year, 2 months ago
EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing opera…
1 year, 2 months ago
Marketing Mishap: Using My Name As My Password Wasn't Great
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out…
1 year, 2 months ago
FAIL: When your business feels like your baby, you take the losses personally
Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor f…
1 year, 2 months ago
FAIL: "I Started an Online Wine Business Right Before Lockdown"
Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that exper…
1 year, 3 months ago
Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (prese…
1 year, 3 months ago
FAIL: I was almost printed on the front page of a national newspaper
This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly…
1 year, 3 months ago
EP 72: Why Lazy Content Will Kill Your Brand
Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands…
1 year, 3 months ago
Marketing FAIL: How I made 120,000 Anglers Angry
Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 angle…
1 year, 3 months ago