Podcast Episodes
Back to SearchEP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer
Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of th…
1 year, 2 months ago
EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
Yep, Astonish cleaning products really started out in a shed in Leeds…
In this episode, we go behind the scenes of cleaning brand, Astonish, with ow…
1 year, 2 months ago
EP 63: Crisis Control 2025: What to Do When It All Goes Wrong
Season 3 Episode 2
It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be do…
1 year, 2 months ago
EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
Season 3 Episode 1
AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono h…
1 year, 3 months ago
EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon
Season 2 Episode 26
Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from working at Burger King to hosting a podcast with over …
1 year, 3 months ago
EP 60: How to Avoid the Dirty Tricks from the Media with Helen Nugent
Season 2 Episode 25
Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channels, joins us to breakdown the world of journalism …
1 year, 3 months ago
EP 59: Why Your PR ROI is Failing – And How to Fix It
Season 2 Episode 24
Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of you…
1 year, 3 months ago
EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
Season 2 Episode 23
Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance …
1 year, 4 months ago
EP 57: The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
Season 2 Episode 22
What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, they’re all part of a jou…
1 year, 4 months ago
EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
Season 2 Episode 21
Explore the power of podcasting, we discuss why it has become essential in today's marketing world for brands to maximise engagement and ROI. With pr…
1 year, 4 months ago