Podcast Episodes
Back to SearchEP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours w…
1 year ago
EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, a…
1 year ago
EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals wh…
1 year, 1 month ago
PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impres…
1 year, 1 month ago
EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pul…
1 year, 1 month ago
Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of…
1 year, 1 month ago
The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing br…
1 year, 1 month ago
Marketing Mistake: Did I Just Break Stock Market Regulations?
Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial res…
1 year, 2 months ago
EP 75: Your Marketing Team Just Got Smarter Thanks to AI
What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bru…
1 year, 2 months ago
Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organisin…
1 year, 2 months ago