Episode Details
Back to EpisodesEP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Description
What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explains how marketers can move beyond vanity metrics and start connecting PR and SEO performance to measurable ROI.
You’ll learn why access to GA4, Looker Studio, Search Console and CRM data changes everything, and how brands like Reddit, The FT and the BBC are shaping authority in the age of ChatGPT and Gemini. We also unpack what generative engine optimisation means for the future of earned media and how to future-proof your marketing results in 2026.
If you care about clear metrics, credible reporting and meaningful outcomes, this conversation is for you.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
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