Episode Details

We explore marketing mishaps and professional blunders that offer valuable life lessons with a bit of humour. Our guest today is Gerry White, SEO, Growth and Product Led Marketing Expert he talks about costly decimal point errors right through to accidentally breaking the BBC homepage himself.

• How a decimal point error (£50 instead of 50p) in a pay-per-click campaign led to dismissal
• Setting a lifetime budget as a daily budget over a weekend – and how the client actually loved the results
• Accidentally publishing Doctor Who fan fiction articles on a government website
• An intern documenting her drunken weekend on a client's Instagram account
• Breaking the BBC homepage and discovering the mysterious "burning clown" test card
• The evolution of digital content from early BBC webpages to modern platforms

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