Episode Details
Back to EpisodesMarketing Mistake: Did I Just Break Stock Market Regulations?
Description
Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule."
Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding.
• Preparing financial results publication using FrontPage software
• Potentially illegal early disclosure of financial results for a public company
• Learning the critical importance of attention to detail
• Modern publishing risks are even greater with multiple access points
• First public disclosure of this corporate communications fuck up
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