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The Fragmented Media Challenge
Episode 149
44% of marketers say media fragmentation is one of their biggest concerns. But is it really threatening effectiveness—or just exposing weak planning?…
4 months, 2 weeks ago
Nerd Alert: The Power of Priming in Marketing
Episode 92
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
4 months, 2 weeks ago
The Risks of Brand Activism with Professor Tyler Milfeld
Episode 148
When brands try to stand out through purpose or activism, they often stumble into controversy. So what's driving these missteps? And how should brand…
4 months, 3 weeks ago
Nerd Alert: The Statistical Significance Trap
Episode 91
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
4 months, 3 weeks ago
Creative Effectiveness in 2026 with Steve Babcock
Episode 147
Only 21% of creatively awarded campaigns actually drive business results. But when ideas reach the very top of creative excellence, effectiveness dou…
4 months, 4 weeks ago
Nerd Alert: The Availability Gap in B2B Marketing
Episode 90
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
5 months ago
How Established Brands Can Still Grow
Episode 146
Research from the Ehrenberg-Bass Institute proves 18% of established brands grow market share by 5% or more in a single year. The real question isn't…
5 months ago
Nerd Alert: What Drives Brand Recall?
Episode 89
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
5 months, 1 week ago
What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Episode 145
When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of…
5 months, 1 week ago
How the Right Music Can Grow Your Brand
Episode 144
Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.
This …
5 months, 2 weeks ago