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When CPM is King
Episode 158
Marketers are being told to stop buying media on CPM. But is that actually good advice?
This week, Elena and Angela are joined by Chief Media Officer …
5 months, 2 weeks ago
Nerd Alert: What 100 studies taught us about marketing
Episode 101
Nerd Alert: What 100 Studies Taught Us About Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academi…
5 months, 3 weeks ago
From the Archive: The 95/5 Rule: Rethinking Reach and Timing
Episode 157
This week, we're resharing a top episode from the archive. Originally recorded a year ago, this episode on the 95/5 rule remains one of our most popu…
5 months, 3 weeks ago
Nerd Alert: How Brands Grow: The Book That Changed Marketing
Episode 100
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
5 months, 4 weeks ago
The Hidden Cost of Media Flighting
Episode 156
Most brands pile spend into peak weeks. But higher CPMs, more clutter and faster saturation mean you're often paying more to reach the same people. M…
6 months ago
Nerd Alert: How Tiny Brands Grow
Episode 99
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months ago
What Your CFO Really Thinks About Marketing
Episode 155
Only 2.6% of board directors have marketing experience. So how is marketing really being evaluated at the top? And what can marketers do about it?
Thi…
6 months, 1 week ago
Nerd Alert: The Ad Load Problem
Episode 98
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 1 week ago
The Marketing Order of Operations (MOO)
Episode 154
Tiny brands don't grow through loyalty. They grow through penetration. A study of 400+ brands found that growing brands increased penetration by 135%…
6 months, 2 weeks ago
Nerd Alert: The Science of Sustainability Advertising
Episode 97
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 2 weeks ago