Podcast Episodes
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Reach More, Waste Less: The Math Behind Smarter TV Advertising
Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosi…
5 months, 3 weeks ago
Nerd Alert: How Your Brand Can Win the Holidays
Episode 88
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months ago
The Long & Short of Measurement with Matt Hultgren
Episode 143
Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only t…
6 months ago
Nerd Alert: Do Retailer Exclusives Actually Work?
Episode 87
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 1 week ago
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Episode 142
Only 15% of brand assets are truly distinctive. GoodRx broke their industry’s mold with a prairie dog sidekick and singing cowgirl. But behind the bo…
6 months, 1 week ago
Nerd Alert: You Won't Like This Episode
Episode 86
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 2 weeks ago
Debunking "Attention" with Marc Guldimann
Episode 141
Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely f…
6 months, 2 weeks ago
10 Ways to Not Be a Boring Brand Next Year
Episode 140
Hyper-targeting is paying more to ignore your future customers. That's the reality most brands face today. They've optimized themselves into tiny cor…
6 months, 3 weeks ago
Nerd Alert: Skippable vs. Non-Skippable Ads
Episode 85
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 4 weeks ago
Finding the Efficiency/Effectiveness Balance
Episode 139
Budget explains 89% of profit variation in award-winning campaigns. ROI? Just 11%. Yet 65% of senior marketers still believe ROI is the biggest contr…
7 months ago