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Nerd Alert: When Sports Advertising Works
Episode 84
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months ago
So You Think You're Distinctive?
Episode 138
Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a br…
7 months, 1 week ago
Nerd Alert: When Ads Hit Their Breaking Point
Episode 83
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 1 week ago
Why AI Won't Kill "Brand"
Episode 137
OpenAI just launched its first global brand campaign. And instead of using algorithms or AI-driven stunts, they turned to the most old-school playboo…
7 months, 2 weeks ago
Nerd Alert: Why We Can't Stop Watching TV
Episode 82
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 2 weeks ago
Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Episode 136
Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creat…
7 months, 3 weeks ago
Nerd Alert: The Paradox of Choice
Episode 81
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 3 weeks ago
The Effectiveness of Audio
Episode 135
Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately af…
7 months, 4 weeks ago
Nerd Alert: The Downsides of Being a 'Lifestyle Brand'
Episode 80
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months ago
The Practicalities of Combining Brand and Sales
Episode 134
Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike …
8 months ago