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Where Brand Actually Happens
Episode 153
7 in 10 people globally say they're hesitant to trust someone different from them, according to the 2026 Edelman Trust Barometer. Trust is getting mo…
6 months, 2 weeks ago
Nerd Alert: The Power of Imagery in Advertising
Episode 96
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
6 months, 4 weeks ago
When is Premium Media Worth the Price?
Episode 152
Marketers love the idea that premium media makes brands premium. But the research is surprisingly mixed. High involvement content can change how ads …
6 months, 4 weeks ago
Nerd Alert: Targeting Without Tracking
Episode 95
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
7 months ago
Distinctive or Distracting? A Super Bowl Ad Effectiveness Review
Episode 151
A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between …
7 months ago
Nerd Alert: The Science of Ads that Stick
Episode 94
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 1 week ago
Streaming TV and the Effectiveness of Modern TV with Nikki Erkkila
Episode 150
Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappeari…
7 months, 1 week ago
Nerd Alert: How Mood Changes the Market
Episode 93
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 2 weeks ago
The Fragmented Media Challenge
Episode 149
44% of marketers say media fragmentation is one of their biggest concerns. But is it really threatening effectiveness—or just exposing weak planning?…
7 months, 2 weeks ago
Nerd Alert: The Power of Priming in Marketing
Episode 92
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 3 weeks ago