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Trust is a Growth Strategy with Kent Grayson
Episode 182
Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Som…
20 hours ago
Nerd Alert: Do Marketers Know Their Customers?
Episode 125
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
5 days, 20 hours ago
AI Didn’t Ruin Your Ads with Steve Babcock
Episode 181
83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. …
1 week ago
Nerd Alert: When to Admit Your Brand's Mistakes
Episode 124
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 week, 5 days ago
Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX
Episode 180
The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX t…
2 weeks ago
Nerd Alert: Does a Family Name Make People Trust Your Brand?
Episode 123
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 weeks, 5 days ago
The World Cup Just Redefined Sports Advertising
Episode 179
FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox a…
3 weeks ago
Nerd Alert: Outrage Sells
Episode 122
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
3 weeks, 5 days ago
How to be a Confident Marketer with Daniel Sills and Dagmara Szulce
Episode 178
B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact h…
4 weeks ago
Nerd Alert: Betting Small on Everything
Episode 121
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 month ago