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Nerd Alert: Why Ads Reach Older Consumers Less
Episode 112
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
21 hours ago
The Death of the Funnel
Episode 168
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but i…
2 days, 21 hours ago
Nerd Alert: When Consumers Punish Acquired Brands
Episode 111
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 week ago
Synthetic Research and the Future of Marketing with Peter Weinberg
Episode 167
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence…
1 week, 2 days ago
Nerd Alert: Your Strongest Distinctive Brand Asset
Episode 110
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 weeks ago
Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson
Episode 166
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.
T…
2 weeks, 2 days ago
Nerd Alert: But AI Told Me So!
Episode 109
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
3 weeks ago
The Psychology Marketers are Missing with Phill Agnew
Episode 165
Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most …
3 weeks, 2 days ago
Nerd Alert: Ad Wearout...Wearout
Episode 108
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
4 weeks ago
Changing Brand Perception with Kim Storin, CMO of Zoom
Episode 164
Zoom has incredibly high brand awareness. But that's actually part of the problem.
This week, Elena, Angela, and Rob sit down with Kim Storin, Chief …
4 weeks, 2 days ago