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Does AI Have Taste? with Catrina McAuliffe
Episode 177
AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge g…
1 month ago
Nerd Alert: The Power of Product Placements
Episode 120
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 month, 1 week ago
Marketing Effectiveness and the Proof Problem with Andrew Tindall
Episode 176
Ignaz Semmelweis proved handwashing saved lives, but doctors ignored his messy data for decades. Thousands died waiting for perfect proof.
This week, …
1 month, 1 week ago
Nerd Alert: The Cure for Dull Advertising
Episode 119
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 month, 2 weeks ago
The Media Quality Obsession
Episode 175
Ask media buyers what quality media means, and answers vary. Reach, brand safety, dwell time, exclusivity: nobody agrees, and that confusion is costi…
1 month, 2 weeks ago
Nerd Alert: Why Nostalgic Advertising Works
Episode 118
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 month, 3 weeks ago
What The Industry Gets Right and Wrong About Effectiveness
Episode 174
Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won.
This week, Elena, Angela, Rob, Catherine, and Nikki un…
1 month, 3 weeks ago
Nerd Alert: Why Your Advertising ROI is Wrong
Episode 117
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 month, 4 weeks ago
Creating Future Demand with James Hurman
Episode 173
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only ch…
2 months ago
Nerd Alert: When Personalized Ads Become Creepy
Episode 116
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months ago