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Nerd Alert: When Creative Advertising Actually Works
Episode 107
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 month ago
From the Archive: The Effectiveness Principles You Need To Know
Episode 163
This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!
Only half of marketers believe…
1 month ago
Nerd Alert: What Is Your AI Agent Buying?
Episode 106
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 month, 1 week ago
Does Targeting Work on Mass Marketing Channels?
Episode 162
Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accoun…
1 month, 1 week ago
Nerd Alert: Why Branding Strategy Matters
Episode 105
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 month, 2 weeks ago
No More Mild Marketing
Episode 161
94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?
This week, Elena,…
1 month, 3 weeks ago
Nerd Alert: Life After Brand Death
Episode 104
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 month, 3 weeks ago
The Business Case for Brand Trust
Episode 160
Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very lar…
1 month, 4 weeks ago
Nerd Alert: Brands in Unsafe Places
Episode 103
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months ago
The Science of Ad Personalization
Episode 159
Personalized ads outperform generic ones. But the effect is smaller than most marketers expect, and the hidden costs can quietly undercut your brand.…
2 months ago