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Nerd Alert: When to change your messaging
Episode 102
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months, 1 week ago
TV Like Digital? Debunking the Biggest CTV Myths
Many brands treat Connected TV like another form of digital advertising. That's a mistake.
This week, we’re sharing a bonus episode with a special pre…
2 months, 1 week ago
When CPM is King
Episode 158
Marketers are being told to stop buying media on CPM. But is that actually good advice?
This week, Elena and Angela are joined by Chief Media Officer …
2 months, 1 week ago
Nerd Alert: What 100 studies taught us about marketing
Episode 101
Nerd Alert: What 100 Studies Taught Us About Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academi…
2 months, 2 weeks ago
From the Archive: The 95/5 Rule: Rethinking Reach and Timing
Episode 157
This week, we're resharing a top episode from the archive. Originally recorded a year ago, this episode on the 95/5 rule remains one of our most popu…
2 months, 2 weeks ago
Nerd Alert: How Brands Grow: The Book That Changed Marketing
Episode 100
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 months, 3 weeks ago
The Hidden Cost of Media Flighting
Episode 156
Most brands pile spend into peak weeks. But higher CPMs, more clutter and faster saturation mean you're often paying more to reach the same people. M…
2 months, 3 weeks ago
Nerd Alert: How Tiny Brands Grow
Episode 99
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
3 months ago
What Your CFO Really Thinks About Marketing
Episode 155
Only 2.6% of board directors have marketing experience. So how is marketing really being evaluated at the top? And what can marketers do about it?
Thi…
3 months ago
Nerd Alert: The Ad Load Problem
Episode 98
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
3 months, 1 week ago