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From the Archive: The Problem with "Purpose" with Nick Asbury
Episode 172
This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week!
Our hosts are joined by Nick Asbu…
2 months, 1 week ago
BONUS: An Ecommerce Brand’s Guide to TV that Performs
According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impr…
2 months, 1 week ago
Nerd Alert: The Packaging Redesign Dilemma
Episode 115
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months, 1 week ago
How to Build a Media Mix That Actually Works
Episode 171
Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. …
2 months, 2 weeks ago
Nerd Alert: TV vs. YouTube
Episode 114
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months, 2 weeks ago
The Real Cost of Cutting Brand for Performance
Episode 170
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the …
2 months, 3 weeks ago
Nerd Alert: Should B2B Brands Use Humor?
Episode 113
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 months, 4 weeks ago
The Performance-to-Brand Playbook with Peter Sengenberger
Episode 169
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising.…
2 months, 4 weeks ago
Nerd Alert: Why Ads Reach Older Consumers Less
Episode 112
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
3 months ago
The Death of the Funnel
Episode 168
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but i…
3 months ago