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Nerd Alert: When Consumers Punish Acquired Brands
Episode 111
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
3 months, 1 week ago
Synthetic Research and the Future of Marketing with Peter Weinberg
Episode 167
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence…
3 months, 2 weeks ago
Nerd Alert: Your Strongest Distinctive Brand Asset
Episode 110
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
3 months, 2 weeks ago
Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson
Episode 166
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.
T…
3 months, 3 weeks ago
Nerd Alert: But AI Told Me So!
Episode 109
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
3 months, 3 weeks ago
The Psychology Marketers are Missing with Phill Agnew
Episode 165
Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most …
3 months, 4 weeks ago
Nerd Alert: Ad Wearout...Wearout
Episode 108
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
4 months ago
Changing Brand Perception with Kim Storin, CMO of Zoom
Episode 164
Zoom has incredibly high brand awareness. But that's actually part of the problem.
This week, Elena, Angela, and Rob sit down with Kim Storin, Chief …
4 months ago
Nerd Alert: When Creative Advertising Actually Works
Episode 107
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
4 months, 1 week ago
From the Archive: The Effectiveness Principles You Need To Know
Episode 163
This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!
Only half of marketers believe…
4 months, 1 week ago