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Nerd Alert: The Power of an "Underdog" Brand
Episode 79
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months, 1 week ago
How to Capitalize on Live Sports Season
Episode 133
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL…
8 months, 1 week ago
Nerd Alert: How AI Reveals Hidden Consumer Preferences
Episode 78
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months, 2 weeks ago
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Episode 132
Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle…
8 months, 2 weeks ago
Nerd Alert: Do Most New Products Really Fail?
Episode 77
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months, 3 weeks ago
The Problem with "Purpose" with Nick Asbury
Episode 131
A German professor compiled a list of 55 questionable Cannes award entries. And he’s far from the only one. Yet the industry keeps creating marketing…
8 months, 3 weeks ago
Nerd Alert: When Ads Make Us Cringe
Episode 76
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
9 months ago
Building Brands That Buyers Remember with Jenni Romaniuk
Episode 130
Big brands don't narrow cast. They want to be known everywhere their category can be part of your life. And there's a reason for that strategic choic…
9 months ago
Nerd Alert: What Makes an Ad Authentic
Episode 75
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
9 months, 1 week ago
What Behavioral Economics Misses About Real-World Marketing
Episode 129
Real buying decisions are habitual. They're often emotional. Nudges assume people carefully weigh options, but in reality, they just grab what's fami…
9 months, 1 week ago