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Nerd Alert: The Power of Priming in Marketing
Episode 92
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
7 months, 3 weeks ago
The Risks of Brand Activism with Professor Tyler Milfeld
Episode 148
When brands try to stand out through purpose or activism, they often stumble into controversy. So what's driving these missteps? And how should brand…
7 months, 4 weeks ago
Nerd Alert: The Statistical Significance Trap
Episode 91
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
8 months ago
Creative Effectiveness in 2026 with Steve Babcock
Episode 147
Only 21% of creatively awarded campaigns actually drive business results. But when ideas reach the very top of creative excellence, effectiveness dou…
8 months ago
Nerd Alert: The Availability Gap in B2B Marketing
Episode 90
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months, 1 week ago
How Established Brands Can Still Grow
Episode 146
Research from the Ehrenberg-Bass Institute proves 18% of established brands grow market share by 5% or more in a single year. The real question isn't…
8 months, 1 week ago
Nerd Alert: What Drives Brand Recall?
Episode 89
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
8 months, 2 weeks ago
What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Episode 145
When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of…
8 months, 2 weeks ago
How the Right Music Can Grow Your Brand
Episode 144
Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.
This …
8 months, 3 weeks ago
Reach More, Waste Less: The Math Behind Smarter TV Advertising
Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosi…
9 months ago