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Nerd Alert: When Being Simple Hurts Your Brand
Episode 69
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
10 months, 2 weeks ago
How Brands REALLY Grow with Dale Harrison
Episode 123
Marketing can't force people to buy what they don't need. According to Dale Harrison, 65-90% of market share within a category is determined by brand…
10 months, 3 weeks ago
Nerd Alert: Don't Age Out Your Audience
Episode 68
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
10 months, 3 weeks ago
The Dangers of "Wrong-Termism" with Liam Moroney
Episode 122
Most B2B marketers in tech are marketers in name only. They're really just tool operators. That's according to Liam Moroney, founder of Storybook Mar…
10 months, 4 weeks ago
Nerd Alert: Why Every Brand Needs a Sonic Logo
Episode 67
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
11 months ago
Selling in Marketing Effectiveness with Simon Peel
Episode 121
Getting marketing effectiveness principles to stick at major companies is harder than proving they work. Even when the data shows brand activity driv…
11 months ago
Nerd Alert: Rituals as Brand Strategy
Episode 66
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
11 months, 1 week ago
How Does Advertising Actually Work?
Episode 120
Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.
This week, Elena, Angela, a…
11 months, 1 week ago
Nerd Alert: The Cost of Going Dark
Episode 65
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
11 months, 2 weeks ago
When AI is Your Buyer with Jonathan Elfreich
Episode 119
AI agents heavily rely on structured data like pricing and star ratings while largely ignoring flashy visuals or banners. Traditional SEO strategies …
11 months, 2 weeks ago