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Branded House vs House of Brands: What the Research Recommends
Episode 128
A 2020 study found that only the right brand architecture strategy maximizes reputation spillover while preventing underinvestment. But most companie…
1 year ago
Nerd Alert: When Brand Nicknames Help or Harm
Episode 73
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year ago
The Science of Budget Setting
Episode 127
Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of r…
1 year ago
Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
Episode 72
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 1 month ago
The Forgotten Half of Growth: Physical Availability Explained
Episode 126
75% of shoppers say they go to Amazon to find new products, even if they saw the brand elsewhere. Yet many companies still resist being there, missin…
1 year, 1 month ago
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Episode 71
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 1 month ago
Where Did All the CMOs Go?
Episode 125
Only 40% of Fortune 500 marketing leaders actually hold the title Chief Marketing Officer. But average CMO tenure is now 4.3 years, up from last year…
1 year, 1 month ago
Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste
Episode 70
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 1 month ago
The Brand Metrics That Matter with Kantar's Mary Kyriakidi
Episode 124
On average, brand equity accounts for over 30% of a company's value, yet most marketers still chase vanity metrics instead of measuring what drives r…
1 year, 1 month ago
Nerd Alert: When Being Simple Hurts Your Brand
Episode 69
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 year, 1 month ago