Podcast Episodes
Back to Search
Nerd Alert: The Power of Creative Advertising
Episode 54
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 2 months ago
The New Rules of Great Video Creative with Steve Babcock
Episode 108
Marketers only accurately predict the outcome of an A/B test 52% of the time. With today's viewers constantly multitasking, creative has seconds—not …
1 year, 2 months ago
Nerd Alert: The Science Behind Emotional Advertising
Episode 53
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 2 months ago
The CTV Hype Cycle: Separating Fact from Fiction
Episode 107
CTV ad revenue is projected to reach $28 billion this year, but 39% of advertisers still cite transparency in ad placements as a major concern. Is Co…
1 year, 2 months ago
Nerd Alert: Why Humor Wins in Advertising
Episode 52
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 2 months ago
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
Episode 106
Only 90% of marketers see an ROI boost when they add brand building to performance marketing. Yet American marketers still struggle to prioritize eff…
1 year, 2 months ago
Nerd Alert: The Psychology Behind Direct Mail Performance
Episode 51
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 2 months ago
The Potential of AI Video with Seth Woodall
Episode 105
AI video tools have created lifelike Coca-Cola trucks, festive scenes, and even Angela's face in today's episode. These jaw-dropping demonstrations h…
1 year, 2 months ago
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
Episode 50
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
1 year, 3 months ago
Marketing Like a Challenger with Chuck Hengel
Episode 104
In Peter Field's article "Challenger Thinking is How Brands Drive Growth," he states that challenger brands aren't born just from unique founders or …
1 year, 3 months ago