Podcast Episodes
Back to Search
When It's Time to Invest in "Brand"
Episode 113
Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the righ…
1 year, 4 months ago
Nerd Alert: The Bayesian Marketing Attribution Model
Episode 58
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
Marketing Moves That Win in a Downturn
Episode 112
94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% …
1 year, 4 months ago
Nerd Alert: How AI Will Change Marketing Structures
Episode 57
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
The Differentiation vs Distinctiveness Debate
Episode 111
Only 15% of brand assets are truly distinctive. And just 19% of logos achieve "gold" status in recognizability according to a study by Ipsos and JKR.…
1 year, 4 months ago
Nerd Alert: Does Creative Consistency Matter?
Episode 56
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
What Marketers Get Wrong About Targeting
Episode 110
Only a third of agencies believe their clients provide a clear target audience in their briefs. So how can we build effective targeting strategies th…
1 year, 5 months ago
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
Episode 55
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 5 months ago
The Louder You Are, the More You Grow: Why ESOV Still Works
Episode 109
A study from Les Binet and Peter Field found that for every 10-point increase in excess share of voice, brands see around a 0.5% annual market share …
1 year, 5 months ago
Nerd Alert: The Power of Creative Advertising
Episode 54
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 5 months ago