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Nerd Alert: What Makes a Great Super Bowl Ad?
Episode 44
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
How to Spot Effective Super Bowl Ads
Episode 98
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separ…
1 year, 4 months ago
Nerd Alert: Digital vs. Traditional Advertising
Episode 43
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
The Art and Science of Creative Effectiveness
Episode 97
Since 2010, the efficiency of highly creative campaigns has halved according to research by Peter Field. And the cost of dull advertising? U.S. brand…
1 year, 4 months ago
Nerd Alert: How Cultural Imprinting Accelerates Brand Growth
Episode 42
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
The Truth About Agency Models
Episode 96
41% of agencies bill by the hour, but only 24% of marketers prefer this model. As AI reshapes marketing, traditional agency structures are cracking. …
1 year, 4 months ago
Nerd Alert: How Advertising Improves Pricing Power
Episode 41
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 5 months ago
Secrets to TV Advertising Success
Episode 95
Broadcast TV accounts for 94% of all attention-weighted video advertising. While a YouTube ad garners just 4.5 seconds of attention on average and a …
1 year, 5 months ago
Nerd Alert: How Effective is Paid Search?
Episode 40
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 5 months ago
Marketing Predictions for 2025
Episode 94
Last year, marketers were hopeful that the U.S. would embrace marketing effectiveness. Instead, economic uncertainty drove a focus on short-term gain…
1 year, 5 months ago