Podcast Episodes
Back to Search
Nerd Alert: Why You Should Invest in Attention
Episode 39
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 5 months ago
The Most Effective Brands of 2024
Episode 93
Marketing effectiveness topped the charts this year. The most popular marketing articles and podcasts of 2024 centered on marketing fundamentals, eff…
1 year, 5 months ago
2024's Marketing Wins and Fails
Episode 92
Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, p…
1 year, 5 months ago
Nerd Alert: How Consumer Behavior Has Changed
Episode 38
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 6 months ago
The Truth About AI in Marketing with Shelly Palmer
Episode 91
AI won't replace humans. But it will dramatically change how we work. And brands that don't commit to AI will eventually find themselves struggling t…
1 year, 6 months ago
Nerd Alert: Gender Stereotypes in Advertising
Episode 37
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 6 months ago
Marketing's Role in Product with Jaime LaMontagne
Episode 90
In healthcare marketing, product and marketing are inseparable. But in many industries, marketers have become disconnected from the products they pro…
1 year, 6 months ago
Nerd Alert: The Effect of Weather on Consumer Spending
Episode 36
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 6 months ago
When Does Ad Fatigue Actually Matter?
Episode 89
36% of US brands and agencies cite frequency management as a top concern this year. And 81% of consumers unsubscribe when brands send too many messag…
1 year, 6 months ago
A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX
Episode 88
On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insura…
1 year, 6 months ago