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Nerd Alert: How Personality Predicts Ad Response
Episode 30
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 8 months ago
How AI is Transforming Marketing Today
Episode 82
AI is transforming marketing faster than any one person can keep up. But is the technology living up to the hype, or are we entering a "trough of dis…
1 year, 8 months ago
Nerd Alert: How Our Brains React to Advertising
Episode 29
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 8 months ago
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
Episode 81
Marketing a 135-year-old B2B brand comes with unique challenges. How do you honor rich history while embracing modern trends? And how can marketing s…
1 year, 8 months ago
Nerd Alert: A TV Advertising Reality Check
Episode 28
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 8 months ago
Audience Matters with Sarah Jordan, Constant Contact CMO
Episode 80
Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one…
1 year, 8 months ago
Nerd Alert: Ageism Kills Brands
Episode 27
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 8 months ago
Timeless Marketing Principles with Jason Ing, Gusto CMO
Episode 79
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?
This week, Elena, Angela, an…
1 year, 8 months ago
Nerd Alert: Growth Potential by Buyer Group
Episode 26
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 9 months ago
Marketing as a Science with Professor Byron Sharp
Episode 78
Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why d…
1 year, 9 months ago