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When Does Ad Fatigue Actually Matter?
Episode 89
36% of US brands and agencies cite frequency management as a top concern this year. And 81% of consumers unsubscribe when brands send too many messag…
1 year, 9 months ago
A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX
Episode 88
On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insura…
1 year, 10 months ago
Nerd Alert: The "IKEA Effect": When Labor Leads to Love
Episode 35
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 10 months ago
Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance
Episode 87
For 90 years, Amica Insurance only accepted new customers through referrals. Then they opened their doors to everyone—and discovered they had less th…
1 year, 10 months ago
Nerd Alert: Why Do Brands Cause Trouble?
Episode 34
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 10 months ago
How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
Episode 86
86% of Grammarly's marketing team reports that AI prompt generation tools have positively impacted their productivity. But how should marketers balan…
1 year, 10 months ago
Nerd Alert: Loyal Customer or Repeat Purchaser?
Episode 33
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 10 months ago
Optimizing Your Media Mix with Richard Kirk
Episode 85
Brands are spending 3X too much on social media according to new analysis of data from 140 advertisers. The research suggests social spend should dro…
1 year, 10 months ago
Nerd Alert: The Effectiveness of Fear
Episode 32
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 11 months ago
The Truth About Marketing Effectiveness with Peter Field
Episode 84
Targeting only consumers who are ready to buy right now is a recipe for inefficient marketing. According to godfather of effectiveness Peter Field, t…
1 year, 11 months ago