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Marketing as a Science with Professor Byron Sharp
Episode 78
Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why d…
2 years ago
Nerd Alert: Where A/B Testing Goes Wrong
Episode 25
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years ago
The Dangers of Marketing Misattribution
Episode 77
Only 61% of marketing metrics tracked are meaningful to business, brand, and performance. The rest? Vanity metrics. What happens when marketers focus…
2 years ago
Nerd Alert: The Halo Effect of TV Advertising
Episode 24
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years ago
The Future of Search Marketing
Episode 76
95% of iOS users opt out of ad tracking. A judge ruled Google acted illegally to maintain its search monopoly. And the company backtracked on plans t…
2 years ago
Nerd Alert: The Truth About CMO Tenure
Episode 23
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involve…
2 years, 1 month ago
Are Brand Extensions Worth the Risk?
Episode 75
Brand extensions gain an average of 8.3% more market share and have 8.7% lower advertising costs compared to new brands entering a category. But they…
2 years, 1 month ago
Nerd Alert: How Effective are Influencers?
Episode 22
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 1 month ago
Is "Brand Purpose" Overrated?
Episode 74
Patagonia. Dove. Ben & Jerry’s. These are just some of the brands that have leaned into purpose-led messaging over the last decade. But could brand p…
2 years, 1 month ago
Nerd Alert: The Dynamic Attention Theory
Episode 21
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 1 month ago