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Nerd Alert: Do Sports Sponsorships Work?
Episode 20
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 1 month ago
The Myths of Media Quality
Episode 72
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it?
This week, Elena, Angela…
2 years, 1 month ago
Nerd Alert: How to Reach the ‘Right’ Customers
Episode 19
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 1 month ago
Sports Marketing and the Summer Olympics
Episode 71
NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?
This week, Elena, Angel…
2 years, 1 month ago
Nerd Alert: Cognitive Biases in Marketing
Episode 18
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 2 months ago
The Most Powerful Marketing Combinations
Episode 70
Removing TV from a marketing campaign can reduce its impact by 39%. That’s a massive drop—and evidence of the impact including TV in your marketing m…
2 years, 2 months ago
Nerd Alert: The Validity of LLMs for Market Research
Episode 17
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 2 months ago
How to use LLMs for Market Research
Episode 69
Artificial intelligence is taking over the world of market research with its ability to accurately predict human responses. But how can you best use …
2 years, 2 months ago
Nerd Alert: The Power of Positive Feedback
Episode 16
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 2 months ago
Should Competitors Influence Your Marketing?
Episode 68
How much should your competition influence your marketing strategy? When should you focus on them? And when does it make more sense to ignore them?
…
2 years, 2 months ago