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How to be a Creative Marketer with Vivienne Wan
Episode 67
Every marketer dreams of crafting unforgettable, creative campaigns. But what does creativity really look like? How can you consistently achieve it? …
2 years, 2 months ago
Nerd Alert: Do Loyalty Programs Work?
Episode 15
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 2 months ago
The Battle for Effectiveness with Mark Ritson
Episode 66
Why has America fallen behind the world in marketing effectiveness knowledge? And what can we do to catch up?
This episode, Elena, Angela, and Rob are…
2 years, 3 months ago
Nerd Alert: Can Psychological Targeting Improve Digital Marketing?
Episode 14
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 3 months ago
Marketing Research that’ll Blow Your Mind
Episode 65
Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they’re a cus…
2 years, 3 months ago
Nerd Alert: The Power of Meaningless Marketing
Episode 13
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 3 months ago
Why CTV’s the Hottest Marketing Channel of the Year
Episode 64
Connected TV is one of the most popular new marketing channels of 2024. According to eMarketer, CTV ad revenue will reach $28 billion this year. But …
2 years, 3 months ago
Nerd Alert: The Psychology Behind Celebrity Endorsements
Episode 12
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 3 months ago
Is the Era of Advertising Over?
Episode 63
Advertising is on its way out. Or so marketing professor Scott Galloway suggested in his recent interview on the Uncensored CMO podcast.
We (naturall…
2 years, 3 months ago
Nerd Alert: What Makes Content Go Viral?
Episode 11
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 3 months ago