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What Does Psychology Tell Us About Marketing?
Episode 57
Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influe…
2 years, 5 months ago
Nerd Alert: The Sound of Brands
Episode 5
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 5 months ago
Marketing for the Future
Episode 56
How much has marketing really changed in the last decade? It might not be as much as you think.
This week, Elena and Rob are covering what’s next in m…
2 years, 5 months ago
Nerd Alert: Nostalgia in Advertising
Episode 4
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 5 months ago
B2B Marketing Hard Truths with Peter Weinberg
Episode 55
At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pret…
2 years, 5 months ago
Nerd Alert: Is TV Still Effective?
Episode 3
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 5 months ago
Marketing Myths Debunked!
Episode 54
Is primetime really the “prime” time for TV advertisers? What does research say about subliminal advertising? And is personalization actually worth t…
2 years, 5 months ago
Nerd Alert: Does Behavioral Advertising Benefit Consumers?
Episode 2
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 5 months ago
What’s Next for Social Media?
Episode 53
The rise of video-driven social platforms. Evolving privacy regulations limiting advertisers’ access to targeting and reporting data. Meta’s dominanc…
2 years, 5 months ago
Nerd Alert: Marketing Research’s Big Problem
Episode 1
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 6 months ago