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Settling the Brand Loyalty Debate
Episode 52
The old 80/20 rule is simply wrong. The top 20% of buyers actually account for only 50% of sales. So is brand loyalty still the secret to efficient g…
2 years, 6 months ago
The Hidden Costs of Low-Quality Media
Episode 51
Programmatic advertising is bigger than ever. AI’s transforming media buying. Ad fraud continues to grow. And now, MFA (made for advertising) sites h…
2 years, 6 months ago
Are Celebrities in Advertising Worth the Price?
Episode 50
Kim Kardashian and Skims. Snoop Dogg’s 'smokeless’ stunt for Solo Brands. And of course, celebrity-packed Super Bowl commercials. What’s the true pow…
2 years, 6 months ago
Break the Digital Doom Loop
Episode 49
As a marketer, going all-in on digital can seem like a safe choice. After all, 72% of marketers say digital campaigns are easier to measure than trad…
2 years, 6 months ago
The Great Reach vs Frequency Debate
Episode 48
It’s hard enough to agree on definitions for “reach” and “frequency.” Consensus on the ideal balance between the two is just about impossible.
The int…
2 years, 7 months ago
Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen
Episode 47
The US might be behind in marketing effectiveness—at least according to Mark Ritson. But why? What does the state of marketing effectiveness and rese…
2 years, 7 months ago
Media Mix Modeling is Back in Style
Episode 46
The biggest ad platforms are leaning into media mix modeling, even when that means giving other ad channels more credit than their own. Why? Well, MM…
2 years, 7 months ago
Revolutionizing B2B Marketing with Salesforce’s Colin Fleming
Episode 45
B2B marketing is behind. Research by BrandFinance shows the top 100 B2B brands have $1 trillion in untapped brand potential... It might just be time …
2 years, 7 months ago
What’s the Deal with Distinctive Assets?
Episode 44
Only 15% of brand assets are truly distinctive. And just 19% of logos achieve “gold” status in recognizability according to a study by Ipsos and JKR.…
2 years, 8 months ago
From the Archive: Is Brand Awareness Overrated or Effective Marketing?
Episode 43
This week, we’re resharing one of our top episodes from the archive. Enjoy, and we’ll be back with new content next week!
Brand is far more measurable…
2 years, 8 months ago