Podcast Episodes
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Research Says You’re Targeting the Wrong People
Episode 31
Despite a surplus of data and advanced targeting capabilities, marketers aren't targeting as well as we think we are. And it’s hurting performance.
I…
2 years, 10 months ago
Closing the Creativity Gap
Episode 30
Despite a heightened focus on growth, businesses frequently sideline creativity. Even though unconventional thinking is exactly what’s needed to reac…
2 years, 10 months ago
7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi
Episode 29
How do you defend marketing’s value through economic changes, a narrowing focus on ROI, and changing ideas about how to build a memorable brand?
This…
2 years, 11 months ago
How to Invest in Emerging Marketing Channels
Episode 28
Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities to reach potential customers. But emerging channel…
2 years, 11 months ago
What Prevents Your Team from Achieving Marketing Effectiveness?
Episode 27
The term "marketing effectiveness" has gained attention lately, but what does it really mean? And what’s stopping marketers from developing truly eff…
2 years, 11 months ago
Barbie, Lightning Strikes, and High-Impact Marketing on a Budget
Episode 26
Marketers have been overwhelmed with lessons from the success of the Barbie movie’s marketing strategy. But those lessons only go so far if you don’t…
2 years, 11 months ago
Emotion is Advertising’s Untapped Performance Lever
Episode 25
Research from System1 and Pinterest found that digital ads rated highly for emotion resulted in a staggering 90% average increase in brand favorabili…
3 years ago
How to Speak Marketing to the C-Suite with John Wojcik
Episode 24
Nearly half of marketers believe senior stakeholders focus too much on ROI. Because while it’s the top metric the C-Suite cares about, ROI alone does…
3 years ago
Rethinking B2B Advertising with The B2B Institute’s Ty Heath
Episode 23
Based on an analysis of 2,500 B2B ads, one thing is very clear: B2B needs a new creative formula, one that’s actually effective.
This week, Ty Heath,…
3 years ago
Effective TV Advertising Part 3—Driving Brand and Sales Together
Episode 22
The battle over whether marketers should focus on sales or brand results has raged for years now. But while many marketers are now embracing both, th…
3 years ago