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The Untapped Value of B2B Brands
Episode 11
The top 100 B2B brands across the globe are worth a staggering $2 trillion collectively. But they have $1 trillion in untapped brand potential. Talk …
3 years, 3 months ago
How to Target Your Audience on Mass Marketing Channels
Episode 10
Reaching large audiences is powerful. But they still need to be the right large audiences. Because even the biggest brands can't afford to skip targe…
3 years, 3 months ago
How Airbnb Used Brand Awareness to Drive Profitability
Episode 9
Airbnb is the only public VC-backed company founded in the US in the last 15 years that is meaningfully profitable. How did they do it? They dramatic…
3 years, 4 months ago
Brand Awareness – Is it Overrated or Effective Marketing?
Episode 8
Brand is far more measurable today than even five years ago. So why are we still questioning brand’s value? Maybe because it’s tough to know exactly …
3 years, 4 months ago
Behavioral Advertising – How Does Targeting Really Work?
Episode 7
Behavioral targeting has undeniably changed marketing and advertising, fueling the online advertising industry’s growth to $540 billion globally. But…
3 years, 4 months ago
What Do Marketers Need to Know About a TikTok Ban?
Episode 6
TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the app by the end of 2023. So what happens if the a…
3 years, 4 months ago
How Will AI Reshape Marketing?
Episode 5
AI is probably the hottest topic in business right now. And while the core technology is far from new, the launch of ChatGPT has kickstarted a fresh …
3 years, 4 months ago
How to Measure Upper Funnel Marketing Channels
Episode 4
There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels like TV, rad…
3 years, 5 months ago
Advertising During a Recession
Episode 3
Budget cuts. Layoffs. Rethinking your entire marketing strategy? The economy can be confusing. How marketers should respond to economic downturns can…
3 years, 5 months ago
Narrow Targeting vs Broad Reach Marketing
Episode 2
How do you balance broad reach and highly targeted marketing efforts? Angela and Elena are joined by Chief Creative Officer Rob DeMars to talk about …
3 years, 5 months ago