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What Smart Targeting Looks Like
Episode 62
Brace yourselves. This week, we’re covering a highly debated marketing topic: targeting strategy.
Elena, Angela, and Rob are joined by VP Strategy Da…
2 years, 3 months ago
Nerd Alert: The Three Dimensions of Effectiveness
Episode 10
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 4 months ago
The Insane Waste Behind Online Advertising
Episode 61
Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be compl…
2 years, 4 months ago
Nerd Alert: How Accurate is Marketers’ Intuition?
Episode 9
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 4 months ago
Getting Real about Reach
Episode 60
Does mass reach marketing still have value in a world where digital advertising lets brands target their bullseye customer alone?
This week, Elena, An…
2 years, 4 months ago
Nerd Alert: TV’s Role in Effectiveness
Episode 8
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 4 months ago
Let’s Get Political (in Advertising)
Episode 59
Ready to talk politics? Well, political advertising anyway.
This week, Elena, Angela, and Rob are exploring how marketers should think about the impa…
2 years, 4 months ago
Nerd Alert: Advertising’s Impact on Stock Price
Episode 7
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 4 months ago
How to Measure Brand Marketing
Episode 58
63% of TV advertisers doubt their ability to accurately measure TV’s impact. And it’s not just TV. Top-of-funnel marketing channels are notoriously h…
2 years, 4 months ago
Nerd Alert: How Storytelling Creates Brand Love
Episode 6
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
2 years, 5 months ago