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From the Archive: Is Brand Awareness Overrated or Effective Marketing?
Episode 43
This week, we’re resharing one of our top episodes from the archive. Enjoy, and we’ll be back with new content next week!
Brand is far more measurable…
2 years, 5 months ago
Is 2024 the Year of CTV?
Episode 42
Last year, CTV ad spend reached a record high of $25 billion, and it’s only continuing to grow. A survey by the IAB found marketers plan to increase …
2 years, 5 months ago
What’s Up with Attention?
Episode 41
Two trends are colliding. First, advertisers are tracking their investments more carefully. Second, traditional marketing metrics are under attack as…
2 years, 5 months ago
From the Archive: How to Measure Upper Funnel Marketing Channels
Episode 40
This week we’re taking time off to spend the holidays with our families so we’re republishing one of our top episodes from the archives. We hope you …
2 years, 5 months ago
Year in Review with Sleeping Barber and That’s What I Call Marketing
Episode 39
It’s a podcast takeover! In a special bonus episode, we’re sharing Elena’s conversation with Marc Binkley and Vassilis Douros of “The Sleeping Barber…
2 years, 6 months ago
Cheers to 2024 Marketing Trends
Episode 38
Forrester predicts “experience with generative AI” will be written into 20% of new CMO job descriptions next year. They also say brand purpose is out…
2 years, 6 months ago
Mastering QR Codes for Shoppable TV
Episode 37
QR codes achieved mainstream status in 2020. But they're more than just a pandemic fad. In 2022, 83 million US smartphone users scanned the codes. An…
2 years, 6 months ago
AI and the Future of Ad Agencies
Episode 36
82% of ANA members say their company has an in-house agency. And now generative AI threatens specialized digital agencies. What does the future of ad…
2 years, 6 months ago
Marketing to the CFO
Episode 35
Only 22% of CMOs feel they have a collaborative relationship with their CFO. And only 39% of financial directors have confidence their marketing team…
2 years, 6 months ago
Planning a Merry Holiday Shopping Season
Episode 34
This summer, consumers dug into their wallets to attend concerts, watch movies in theaters, and enjoy sporting events in person. But as economic conc…
2 years, 6 months ago