Podcast Episodes
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Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
Episode 49
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
Great Marketing Tells Great Stories
Episode 103
Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make you…
1 year, 3 months ago
Nerd Alert: Brand Awareness vs Brand Salience
Episode 48
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
Synthetic research vs human insights in marketing
Episode 102
A recent study comparing AI-driven research to traditional focus groups found synthetic research is faster, more efficient, and better at spotting tr…
1 year, 3 months ago
Nerd Alert: The Problem with Last-Touch Attribution
Episode 47
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
How Category Entry Points Shape Buying
Episode 101
When consumers deliberately avoid buying situations to cut costs, brands risk losing their mental connection with shoppers. The key to staying releva…
1 year, 3 months ago
Nerd Alert: How Media Channel Combinations Impact Performance
Episode 46
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
Why Digital Advertising Is Failing Marketers with Bob Hoffman
Episode 100
According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug tr…
1 year, 4 months ago
Nerd Alert: The Extraordinary Cost of Dull
Episode 45
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago
The Effectiveness Principles You Need to Know
Episode 99
Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global p…
1 year, 4 months ago