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From the Archive: The Battle for Effectiveness with Mark Ritson
Episode 118
This week, we’re resharing a top episode from the archive. Originally recorded a year ago, this episode features the one and only Mark Ritson and rem…
1 year, 3 months ago
Nerd Alert: The Psychology of Brand Breakups
Episode 63
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
The 95/5 Rule: Rethinking Reach and Timing
Episode 117
At any given time, 95% of potential B2B buyers aren't in-market for your product. Only 5% are actively shopping. Most people your ads reach won't buy…
1 year, 3 months ago
Nerd Alert: When Does Retargeting Work?
Episode 62
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
Marketing's Dangerous Defaults with Matt Maynard
Episode 116
Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to…
1 year, 3 months ago
Nerd Alert: To ESOV and Beyond
Episode 61
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
Marketing Effectiveness on a Budget
Episode 115
Research shows brands that over-invest in short-term performance marketing alone can cut their ROI by 20-50%. But when they shift to a balanced strat…
1 year, 3 months ago
Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?
Episode 60
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 3 months ago
Everything Works at Zero with Jordan Rossler
Episode 114
The most efficient frequency for TV advertising is just one impression. As controversial as that sounds, the data is clear. You need at least 2X more…
1 year, 3 months ago
Nerd Alert: How Marketing Varies by Digital Platform
Episode 59
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involve…
1 year, 4 months ago