Episode Details

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. 


In this episode, Elena and Rob explore how AI shopping agents make purchase decisions and what the results mean for brands that aren't optimized to be found, chosen, or endorsed by an AI. 

Topics covered: 

• [01:45] "What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, and Emerging Implications for Agentic E-Commerce"
• [05:30] AI agents pile onto winner products and ignore everyone else
• [07:00] Which AI model does the shopping changes everything
• [08:00] How models respond differently to product position on the page
• [09:00] Why "Overall Pick" badges dramatically boost selection rates
• [09:45] How rewriting a product title drove market share from 0% to 41% 

To learn more, visit marketingarchitects.com/podcast 

Resources: 

Allouah, A., Besbes, O., Figueroa, J. D., Kanoria, Y., & Kumar, A. (2025). What is your AI agent buying? Evaluation, biases, model dependence, & emerging implications for agentic E-commerce. https://doi.org/10.48550/arXiv.2508.02630 
 
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.