Podcast Episodes
Back to SearchScaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
Episode 270
#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized,…
8 months, 3 weeks ago
SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
Episode 269
#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers ar…
9 months ago
The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
Episode 268
#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corp…
9 months ago
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
Episode 267
#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSi…
9 months ago
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
Episode 266
#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based market…
9 months, 1 week ago
Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
Episode 265
#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B c…
9 months, 1 week ago
The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
Episode 264
#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Team…
9 months, 2 weeks ago
Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
Episode 263
#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has l…
9 months, 2 weeks ago
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Episode 262
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and sh…
9 months, 3 weeks ago
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
Episode 261
#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his…
9 months, 3 weeks ago