Podcast Episodes
Back to Search#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)
Episode 41
Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:
1. Overall approach to buil…
3 years, 5 months ago
#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)
Episode 40
Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs t…
3 years, 5 months ago
#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)
Episode 39
Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workabl…
3 years, 5 months ago
#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.
Episode 38
Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:
- The underrated abilit…
3 years, 6 months ago
#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel
Episode 37
Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down w…
3 years, 6 months ago
#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall
Episode 36
Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more a…
3 years, 6 months ago
#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)
Episode 35
Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythm…
3 years, 6 months ago
Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more
Episode 34
Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversatio…
3 years, 7 months ago
April Dunford on Marketing Strategy and Positioning Yourself to Win
Episode 33
Dave interviews "Obviously Awesome" author and positioning expert April Dunford.
Work in B2B marketing? Join 3,000 marketing pros in the private Exit …
3 years, 7 months ago
Think Like A Media Company (30 Minute Marketing Strategy Discussion)
Episode 32
Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share w…
3 years, 7 months ago