Podcast Episodes
Back to SearchSarah-Beth Anders, SVP Marketing at Guild Education
Episode 22
Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at…
Published on 3 years, 5 months ago
Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)
Episode 21
Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing th…
Published on 3 years, 5 months ago
Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy
Episode 20
Peep Laja is founderand CEO at Wynter and CXL.
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand g…
Published on 3 years, 5 months ago
Why Company Strategy Drives Your Marketing Strategy
Episode 19
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's impossible to create a marketing strategy for a bus…
Published on 3 years, 6 months ago
Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei
Episode 18
Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was emplo…
Published on 3 years, 6 months ago
B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing
Episode 17
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Directo…
Published on 3 years, 6 months ago
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche
Episode 16
Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's pat…
Published on 3 years, 6 months ago
Internal Marketing & What The CEO Really Wants From The Marketing Team
Episode 15
Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing.
Be a part of…
Published on 3 years, 7 months ago
B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)
Episode 14
Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B …
Published on 3 years, 7 months ago
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
Episode 13
Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2…
Published on 3 years, 7 months ago