Podcast Episodes

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

Episode 42

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served a…

Published on 3 years ago

#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)

Episode 41

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:

1. Overall approach to building a plan

2. Setting goals, metrics, and targets

3…

Published on 3 years, 1 month ago

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

Episode 40

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for a…

Published on 3 years, 1 month ago

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

Episode 39

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing…

Published on 3 years, 1 month ago

#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.

Episode 38

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:

- The underrated ability to drive revenue through operational excellence

-…

Published on 3 years, 1 month ago

#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel

Episode 37

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to b…

Published on 3 years, 1 month ago

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

Episode 36

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "communit…

Published on 3 years, 2 months ago

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

Episode 35

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance review…

Published on 3 years, 2 months ago

Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

Episode 34

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing inclu…

Published on 3 years, 2 months ago

April Dunford on Marketing Strategy and Positioning Yourself to Win

Episode 33

Dave interviews "Obviously Awesome" author and positioning expert April Dunford.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brou…

Published on 3 years, 2 months ago