Podcast Episodes

#62: Chad Knipschild - Navy Veteran to Product Marketer

Episode 62

Chad Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech…

Published on 2 years, 9 months ago

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

Episode 61

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.

They discuss why Snowflake has b…

Published on 2 years, 9 months ago

#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

Episode 60

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a…

Published on 2 years, 9 months ago

#59: Story is Strategy - The Power of Product Positioning

Episode 59

Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so ofte…

Published on 2 years, 9 months ago

#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

Episode 58

This episode is from an Exit Five live session we did with Dave Gerhardt, Betsy Koliba, and Mitch Briggs from Demandwell. Every few weeks we like to bring on subject matter experts to do Exit Five Li…

Published on 2 years, 9 months ago

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

Episode 57

Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podc…

Published on 2 years, 10 months ago

#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs explore

Episode 56

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $…

Published on 2 years, 10 months ago

#55: LinkedIn Followers / Vanity Metrics

Episode 55

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://…

Published on 2 years, 10 months ago

#54: AI Content - with Meghan Anderson, VP Marketing at Jasper

Episode 54

Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats…

Published on 2 years, 10 months ago

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

Episode 53

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for conte…

Published on 2 years, 10 months ago