Episode Details

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

• Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
• How to create educational content for Instagram to build trust
• Why you need to tailor your content for Instagram and your audience specifically

Timestamps

• (00:00) - - Intro to Jenn
• (04:36) - - Setting Goals for B2B Brands for Instagram
• (08:13) - - Adapting Content Strategy for Instagram
• (10:07) - - Focusing on Quality Over Quantity
• (13:13) - - Using Educational Content to Build Your Brand
• (18:05) - - TikTok Experts vs Short Form Video Experts
• (21:11) - - TikTok, Instagram, and Content Unique to Platforms
• (24:09) - - How to Use Instagram Carousels
• (27:35) - - How to Use Instagram Highlights
• (30:06) - - Strategies to Find Underpriced Attention
• (32:24) - - Aligning Brand Image with Social Media Presence
• (36:23) - - Understanding Reach Metrics
• (39:02) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

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