Episode Details

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. 

They cover: 

• How content should meet the intent of the searcher
• Distribution to get in front of the right people if inbound isn’t an option
• Re-optimizing content when it falls out of the SERPs
• How Zapier thinks about measuring content
• How content influences behaviors later in the funnel
• And other content rants from Dave and Janine that you don't want to miss 

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