Podcast Episodes
Back to SearchAmanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)
Episode 21
Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and …
3 years, 10 months ago
Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy
Episode 20
Peep Laja is founderand CEO at Wynter and CXL.
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Met…
3 years, 10 months ago
Why Company Strategy Drives Your Marketing Strategy
Episode 19
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's i…
3 years, 10 months ago
Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei
Episode 18
Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive …
3 years, 10 months ago
B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing
Episode 17
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at Hub…
3 years, 10 months ago
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche
Episode 16
Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the …
3 years, 11 months ago
Internal Marketing & What The CEO Really Wants From The Marketing Team
Episode 15
Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when…
3 years, 11 months ago
B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)
Episode 14
Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through wh…
3 years, 11 months ago
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
Episode 13
Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - incl…
3 years, 11 months ago
How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)
Episode 11
Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and …
4 years ago