Podcast Episodes
Back to SearchHow To Grow Your Audience On LinkedIn
Episode 12
Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still …
4 years ago
Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
Episode 10
Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power…
4 years ago
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads
Episode 9
Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not…
4 years ago
2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing
Episode 1
Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimatel…
4 years ago
Story is Strategy
Episode 8
Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me …
4 years, 3 months ago
Building a B2B Marketing Strategy That Will Actually Work
Episode 7
Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When…
4 years, 3 months ago
Is The CEO Getting In The Way of The Right Company Story?
Episode 6
There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. So…
4 years, 3 months ago
Live Q&A from December 2021
Episode 5
I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. …
4 years, 3 months ago
#04: The Path To CMO
Episode 4
How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You …
4 years, 4 months ago
#03: B2B Brand Strategy + Measurement
Episode 3
How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the e…
4 years, 4 months ago